About FleetPros
A 14-truck family roll-off operation in Augusta, Georgia, hit a Monday morning so bad in 2017 that they decided to build their own dispatch tool. That tool became FleetPros.
The story
March 6, 2017. Three cancellations before 7am, two trucks down, one driver out, and a brand-new dispatcher trying to keep the board straight on a whiteboard that hadn’t been erased in a week. Marc Stenholm sat in the office at 5pm with a half-billed Friday and a margin that had quietly disappeared into Post-it notes.
He’d been a software guy in a previous life. So he and his cousin Priya — then at Convoy — sketched what a real dispatch tool would look like for a 14-truck yard. Not Salesforce. Not QuickBooks. Something that knew what a 30-yard container was and what “swap before 11” meant.
The first version ran his yard for a year. Two of his hauler-friends asked for it. Then six more. In 2020 they raised a small round, hired Lonnie to run the marketing arm (because his hauler-friends kept asking who their SEO guy was), and FleetPros became a company.
Today: 1,200+ haulers across the U.S. and Canada, $2.4B of hauler revenue invoiced through the platform last year, and a single phone number that still routes to a real person.
Values
01
We ship what a real yard needs, not what looks good in a screenshot. If a feature doesn’t make money for a customer in 90 days, it doesn’t ship.
02
If you call (912) 900-DUMP, a human picks up. Always. Even on a Saturday. We engineer the software so support volume goes down, not the support team.
03
Every monthly review with every customer opens with the same six numbers. No story-telling, no “engagement metrics.” Calls, jobs, revenue, days.
04
Full export, anytime, free. If we ever stop earning your business, we want the move-out to be easier than the move-in.
In the press
Waste Today Magazine
“FleetPros is quietly rewriting what dispatch software looks like for the waste industry.”
Mar 2026
Forbes SMB
“The 30 Software Companies Quietly Running American Trade Businesses”
Feb 2026
WasteAdvantage
“From a 14-truck yard to 1,200 haulers: the FleetPros story.”
Nov 2025
The Information
“The vertical SaaS playbook for trades: phone-first, hauler-led, marketing-bundled.”
Sep 2025
We're hiring
We’re hiring engineers, designers, and a head of partnerships. Remote-first, ridealongs encouraged, no whiteboard interviews.
We’ll show you how it runs on the same software our families’ yards run on.